This past weekend, while riding the monorail in Kuala Lumpur, I could not help but notice that every station is sponsored by a company. The sponsoring company gets logo space on the monorail maps and also gets to “take over” the actual station. Talk about maximizing advertising revenue! – but it actually makes better sense for the advertiser as it ensures more impact!!
MALAYSIA | SUBWAY STATION SPONSORING
Published June 4, 2009 Uncategorized Leave a CommentTags: Advertising, Kuala Lumpur, Malaysia, sponsorhip, Subway
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