This is a place for me to share Trends, Sightings, Observations, Rants…etc..from the world.

I am a passionate traveler and love to discover new things – wherever I may find them – to inspire my work and the work of those who may find this interesting and relevant.

My blog is about Observations that I make. It is for me a way to collect  interesting observations from my travels and daily encounters. The observations are meant to be inspiring. The goal is not to make it only brand centric, however a lot of posts will revolve around branding, advertising, design and trends in general – making it relevant for marketers/planners/strategists/designers from all over the globe. The idea is to always be a generalist and always keep in mind that ideas can come from anywhere, many times from outside your own industry.

To me a good trendwatcher is someone who can always look “outside their shoes” and realize that as marketers more often than not we are not “our own customers”….thus need to always keep an open mind and our eyes open! 

Observations from the world is about the big picture and about being inspired from all over!

Whatever I share, I hope its something that you’ve not seen too many times before.

Enjoy!

Federico Evangelista

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13 Responses to “About this blog”


  1. 1 Frances May 11, 2009 at 12:34 pm

    Fede — This is great! I look forward to future posts! (And send me an update off-line. I’m curious to hear what you’ve been up to…)

  2. 2 Mohamed May 12, 2009 at 2:31 am

    Can you blog about body boarding in Japan….or get Stanley to do it. Great blog. I will RSS

  3. 4 linda May 12, 2009 at 5:44 am

    This is great information in a very stylist way!! Can’t wait to see more………keep traveling, keep writing!

  4. 5 Gabe May 12, 2009 at 12:18 pm

    Goban!!!
    Omedetogozaimasu!!! Great blog bro. Make sure you write about that “toe” we saw at the St. Mary’s Carnival. 🙂

  5. 6 bicho May 12, 2009 at 3:59 pm

    great blog, really liked the coke stuff, would’ve never noticed them, way to point out the subtle things that make an impression

  6. 7 jn May 12, 2009 at 4:18 pm

    Subarashii desu! Omedeto!
    Love this idea and this information.
    Perfect for someone like me; stuck in the office but yearning to see more of the big picture and feel up to date!
    Your creativity is awesome. Refreshing info and great idea! jn

  7. 8 jn May 12, 2009 at 4:21 pm

    Subarashii desu! Omedeto!
    Love this idea and this information.
    Perfect for someone like me; stuck in the office but yearning to see more of the big picture and feel more up to date.
    Your creativity is awesome. Refreshing and fun blog! jn

  8. 9 wendy May 13, 2009 at 12:06 am

    way to go fede. was missing your trendwatching.

  9. 10 Diana September 24, 2009 at 11:33 am

    This is fantastic and very inspiring. Can’t wait to see your updates.

    D

  10. 11 silvia January 13, 2010 at 5:51 am

    bel blog! bravo! 🙂

  11. 12 Dian Hasan October 6, 2011 at 6:39 am

    Hi Fede,
    I’m replying to your email here because I clumsily deleted by accident and couldn’t find your email.

    Thanks for your kind words on my Branding blog and also my travel blogs. Didn’t know you found those too.

    Let’s stay connected. You know I love your blog, full of uncommon info.

    ciao, dian
    dianhasan@gmail.com

    http://www.dianhasan.wordpress.com
    http://www.uniquetraveldestinations.wordpress.com
    http://www.enchantingeden.wordpress.com
    http://www.endangerededen.wordpress.com

  12. 13 Aaron Newman December 2, 2011 at 4:53 pm

    Awesome blog! I love branding, communication and marketing especially when it comes to how Asia does it. Keep up the great posts.


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