How about this ad by CarbonGroup, Budapest, for Soleting C Defense — against the damages caused my smoking.
I would love to have Martin Lindstrom analyze this with his “NeuroMarketing” research technique — using hightech brain scanning techniques, such as fMRI and EEG, to investigate brain activity. Through extensive research he has already concluded in his book “Buyology” that the “Marlboro Red” color triggers something in the brain that actually makes one want to smoke more. So does “Marlboro Man” himself trigger this same phenomena?
If the theory is right, this would mean that these ads are actually genius…. in the sense that Soletin C actually makes one want to smoke more, hence increasing the long term sales of its product! Ethical? ….mmmmmm that’s a different story too complicate to argue here. Yet again Philip Morris is getting some good free “subliminal” (or not so subliminal) advertising.
Federico Evangelista - Observations from the world 
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