Posts Tagged 'Nike'


The world cup = battle of the brands. And what better way to attract customers than through “unique” pop up brand experiences/stores.

Nike, Adidas and Puma are the three big contestants, with Nike being the late comer to soccer – but well on it’s way to potentially dominate in the future.

This is the Nike World cup pop up store “stadium” in soho. What I like about it, is that it is a place to congregate and watch games, and not solely a place where one is bombarded with products and logos. Of course there is a “selling component to it”, but it is subtle and non intrusive.

I guess lately I’m obsessed with Nike.


What is the most frustrating thing about buying new running shoes? To me, not being able to test them.

Nike is not the shoe of choice for most hard core runners, however, allowing runners to take a pair for a run will surely have its positive effects. Avid runners tend to purchase shoes based on feel, not looks, and typically become loyal to one brand. When a runner is in the “loyal stage”, the only way to entice them to switch brands is trough trial.

I’m quite shocked that competitor brands don’t do this as much.

To me this is the most basic and effective promotion such brands can do to grab runners from competitors. Ultimately, it’s all about the experience.


Found this bag at a market in Kuala Lumpur the other day….. ┬átalk about a good knock off!

adidas nike bag