Posts Tagged 'Bangkok'

BANGKOK | PERFECT FMCG STOCKING PART 2

Here is another grocery store pictures from my most recent trip to Bkk.
As always, Thailand is the definition (like Japan) of perfect retailing – across every category. (this particular example is of the Unilever Sunsilk brand section…)

Note the attendant there ensuring that everything is perfect 😉

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BANGKOK | MEGA BILLBOARDS

Thailand is home to some of the biggest billboards i’ve ever seen. “Full building” ads (like this one for True) are also the norm.
Talk about visibility.

THAILAND | SUBWAY STATION ICE CREAM KIOSK

This is the cutest ice cream kiosk, which can be found at various stations along Bkk’s BTS.
All ice cream is made exclusively with Japanese milk from Hokkaido. Great, fun, Thai design as always.
….Its amazing how Hokkaido has managed (in Asia) to create an “origin brand” for its milk. Hokkaido evokes such a clean, fresh, sterile feeling; just what you want from pure milk.
Also check out the “Mi Lu Ku”….Japanese/english for Milk. (usually stated as MiRuKu as in Japan there is no “L” sound)



THAILAND | AMAZING PARKING JOB IN BANGKOK

I took this picture a couple of months ago at Chatuchak…and still wonder how they got out 🙂
Great parking!…almost as good as back home in Italy.

THAILAND | WAFFLE ON A STICK

The new thing in Bangkok….a 30cm waffle on a stick.
As usual True cafe never fails to impress. Quite a clever idea actually for a quick snack. It looks big but it’s actually a small portion.

THAILAND | NOPSTASTE, CUTE LUNCH CREATIONS

One of my favorite booths at the Paragon shopping mall in Bangkok.
Only the Thai’s (and the Japanese) can be such perfectionist.

This is the way to get people to eat smaller portions and healthier.




THAILAND | GROCERY STORE HAVEN

These are images from the grocery store in the Paragon shopping mall in Bangkok (probably the worlds most amazing). For FMCG companies this must be haven. It should dictate the standard of “how to stock a grocery store aisle”.

Again, a little insight into Thai culture and the attention to detail (almost maniacal in this case).

It’s hard to see from the picture, but the Chips are all positioned at a perfect 45 degree angle. Note also the products are perfectly color coordinated.

It may seem like none of the products have been purchased, but reality is that every time someone takes a product, an attendant immediately moves the one behind it to the front.

Admirable Perfection!!