Archive for May, 2010


What is the most frustrating thing about buying new running shoes? To me, not being able to test them.

Nike is not the shoe of choice for most hard core runners, however, allowing runners to take a pair for a run will surely have its positive effects. Avid runners tend to purchase shoes based on feel, not looks, and typically become loyal to one brand. When a runner is in the “loyal stage”, the only way to entice them to switch brands is trough trial.

I’m quite shocked that competitor brands don’t do this as much.

To me this is the most basic and effective promotion such brands can do to grab runners from competitors. Ultimately, it’s all about the experience.



The new Billabong store just opened in Soho. You would think Billabong would want to generate this much hype with customers, not potential employees!!!

I guess that’s yet another sign that people are quite desperate forn work.


I’ve now been back in the US for a little over a month and can’t help but notice the results of the recession. NY was clearly hit in the bulls eye …. Unfortunately the small players (on the retail side) are the ones that pay the biggest consequences.
It is sad to walk down the main streets in Brooklyn or major avenues in Manhattan and see innumerable signs screaming “for rent”, “out of business”, etc. Some of my favorite spots in town did not survive.

Asia was surely not hit as hard, at least judging purely from retail and real estate.

For those of you who are not here in NY, this is a normal scene on the busy streets of the city.


Wandering Philly and came across this bike rack that was knitted. I guess bikers owe a debt of gratitude to these guerrila artists who showcase their talent during the night when all are asleep so that peoples bikes don’t get damaged!


How to reach your future consumers (lowes and NASCAR) at an early age.

GLOBAL | The Steve Jobs Simplicity Test for PowerPoint Presentations By Sean Silverthorne

Just copying and pasting here…..
in complete agreement with the article and a good outline for what a good PPT presentation should look like.;work-life

The Steve Jobs Simplicity Test for PowerPoint Presentations
By Sean Silverthorne

As you know, most PowerPoint presentations are boring and ineffective. Here’s why. We create them not to convey crucial information, but rather to help us ease our uncomfortableness with public speaking. I’m convinced this is true. We use PPT like a magician uses a lovely assistant — to misdirect the attention of the audience.

As a result, most slide decks are:

Simply speech outlines. We encourage the audience to follow along by reading the screen rather than looking and listening to us. What could be more deadly?
Jammed with much too much information, presented poorly. Your audience must decide whether to digest the slide or listen to the speaker — impossible to do both.
Choreographed to bullet point style. Bullet points have no rhythm, no tempo, no liveliness — and neither do presentations that rely on them.
Look, I’m not one of those PPT Haters who think it has no value. The key to using PowerPoint, Keynote or any other presentation technology effectively is to use it to complement your talk and drive home key points, not to serve as the main event.

Learn from the master presenter, Steve Jobs. Look at the opening minutes of his iPad intro earlier this year to see how he uses the medium wonderfully:

Color: The slides are bathed in a soothing dark blue color. He heightens interest by occasionally just leaving an empty blue screen.

Space: When he presents a key data point, such as the number of programs available in the App Store, that number is about the only thing you see on the slide. It encourages you to listen to him for the context.

Images: Instead of filling the screen with text, a beautiful image often delivers the message. Jobs’ remarks on the opening of a new Apple store in NY is backdropped by a few beautiful photos rather than bullet points about how many marble steps were used or how many people crowded in during the first month.

Special effects: The effect — a spinning product, a dust cloud — usually appears at the start of the slide, drawing your attention, but then is quickly gone.

Like his products, a Steve Jobs slide show is about simplicity, elegance and impact. So take your next slide presentation and run it through this five-question filter.

Does each slide convey just one idea?
Are images sometimes used instead of words to convey those ideas?
Do the slides make use of empty space?
Does the deck sometimes disappear, leaving nothing between you and your audience?
Have you minimized bullet lists, distracting effects and eye charts?