Archive for April, 2010


This is my first mobile post….so I hope it works….

Anyhow, just saw this new beer at my local grocery store in Brooklyn. I’m not sure what I think about this yet. In some ways this brand extension kind of makes sense ( given the target consumer and the brand image), but on the other hand I don’t know if I would stretch the brand that much.

Before speaking I guess I should try the beer.

(btw I am not at all a fan of the brand, or a user. But have always been intrigued by how well this brand is doing)