Federico Evangelista - Observations from the world

USA | THE PERFECT KEY HOLDER BY DESIGN FIRM OBJETI

fevangelista — Fri, 18 Nov 2011 17:00:59 +0000

The stainless steel Strikey, by Objeti, fixes on to the doorjamb and over the lock as a place to hang your keys, sunglasses and anything else you can’t leave the house without.

One of the coolest products i’ve seen in a while.
With this you (me) will never lose your keys again.

www.objeti.com

GLOBAL | NIKE RIPS OFF LOGO?

fevangelista — Fri, 18 Nov 2011 16:34:33 +0000

I just stumbled upon these Nike shoes (Stash and Futura Dunk model)…and something stood out to me immediately. The logo used is exactly the logo of Trenitalia (ex. Ferrovie dello Stato), the primary train operator in Italy.

And by identical i mean IDENTICAL!
You would think the Nike lawyers would be a little more attentive.

Who are “Stash and Futura”?

But, i have to admit these shoes where created at the Nike iD boutique in Manhattan’s Nolita, by a small group of invited guests. Nike did realize after a while and almost did not release the shoes….regardless these are for sale on fab.com (i’m sure Nike is just trying to figure out how to get rid of them) … $700 for a ripped off logo? Damn!

USA | NEW AMTRAK AD CAMPAIGN

fevangelista — Tue, 15 Nov 2011 00:42:57 +0000

Awesome new ad campaign by Arnold Worldwide (Washington DC office) for AmtrakConnect.
Clever use of the wifi logo.

Too bad Amtrak is so damn expensive and always delayed….

GLOBAL | POST-IT WATCH FOR YOUR REMINDERS

fevangelista — Tue, 25 Oct 2011 18:20:13 +0000

When i was a kid (and a teenager….and occasionally today) I used to write notes all over my hand to remember things.

Here is the solution: Post-its in the shape of a watch, so that you can for sure remember what it is you have to do or buy.

They are on sale at Paris-based boutique PA Design http://bit.ly/p7MtgC

SHANGHAI | STREET SELLING

fevangelista — Fri, 07 Oct 2011 15:56:51 +0000

What always amazes me about China is that anything (literally anything) can be sold on the streets. And this can happen anywhere and in the most random of places. On this particular day it was on a random small bridge near the Bund and in the middle of the side walk (not the most visible or convenient of places). That’s fine, because again, anything can be sold on the street in China.

But what I always find most fascinating is that people love to congregate around the seller and just watch. And watch. And watch… People stay and watch for hours (hands behind their back, squatting down on the floor, very relaxed). And watch. They watch so much that if you go up to the vendor and try to negotiate, everyone will start bargaining with you for them. Everyone becomes the seller. (Who gets the commission?)

Long story short; selling and bargaining is in their blood, and they are damn good at it. Especially the women.

SHANGHAI | COUNTERFEIT CAR?

fevangelista — Fri, 07 Oct 2011 15:34:16 +0000

During my last trip to Shanghai I found this car parked outside my parents house and thought; “nice, Fiat Panda is starting to sell is in China too”. Little did I know that it is not a Fiat. It’s the Great Wall Motors Peri car.

Very creative designers at Great Wall Motors!

Here is the Great Wall Peri

And here is the original Fiat Panda

BEIJING | KID’S REPUBLIC STORE

fevangelista — Fri, 07 Oct 2011 00:25:50 +0000

KID’S REPUBLIC store in Beijing, by Sako architects.
Just what a store/experience for kids should be like. Makes me want to be a kid again.

GLOBAL | VEUVE CLICQUOT PACKAGING

fevangelista — Tue, 21 Jun 2011 13:59:55 +0000

Oldie but goodie packaging innovation.
(and pretty eco friendly and you don’t waste anything

BANGKOK | PERFECT FMCG STOCKING PART 2

fevangelista — Wed, 11 May 2011 02:21:39 +0000

Here is another grocery store pictures from my most recent trip to Bkk.
As always, Thailand is the definition (like Japan) of perfect retailing – across every category. (this particular example is of the Unilever Sunsilk brand section…)

Note the attendant there ensuring that everything is perfect

NEW YORK | MUJI, A LITTLE TASTE OF JAPANESE PERFECTION IN NYC

fevangelista — Tue, 03 May 2011 02:46:56 +0000

Shopping bag rain coat = a little piece of Japanese perfection in customer service and attention to detail…in NYC. Luckily the Japanese brand MUJI upholds it’s Japanese standards even abroad.

A little wasteful, but still worth it. When you are used to this Japanese style service it’s hard to live without it. (My all time favorite is the little piece of tape to close the bag. That is key!!