Observations/Treds from the world
If this one isn’t effective, then I don’t know what will! 
…even though, according to Martin Lindstrom in the book buy•ology (http://www.martinlindstrom.com/index.php/cmsid__buyology_about), e says that it has been proven that this type of subliminal advertising actually triggers a desire to smoke more. ….read it, it’s an interesting book talking about the truth and lies about why we buy – proven through a massive global multi year brain scan research project.
Via Tortona, Milan, has become a “pot hole gallery” for 16 street artists. Thirty pieces of art are being displayed in “pot holes” to celebrate the 10th anniversary of Metroweb – the fiber optic company that has made Milan the most “optic cabled” city in Europe. All the art is made with cable like materials.
The street artists said that “they are the best advertisers around, as they are able to reach audiences in the best places and in the most captivating way”. ….oh really?
Found this bag at a market in Kuala Lumpur the other day….. talk about a good knock off!
Soaring the Tokyo skyline is a giant 18meter statue of superhero Gundam!
Perfect fit for the Tokyo skyline.
…the other day.
I love how google is one of the few companies that can change logo every day!….and it’s actually ok.
My office away from home for the past few months has been the True Cafe at Siam Paragon!
An amazing design cafe — and a loss leader for the Thai telco “True”. Each seat has an iPod jack on the coffee table and an individual sound pod (Sound tube entertainment). I am yet to see anyone use these sound pods, but I highly doubt that you won’t be able to hear your “neighbors” blasting Thai pop. Regardless, great design, great coffe and best of all great “loyalty card” ! – For 300 baht you get the loyalty card and 3 free coffees, then every drink is 50% off there after! Since each coffee is about 100 baht seems like a steal to me
At the Star Hill mall in Bukit Bintang Kuala Lumpur I noticed that the elevators don’t have floors – but rather “experiences” on each floor. I did find it initially confusing, however an interesting idea for a super luxury mall.
This past weekend, while riding the monorail in Kuala Lumpur, I could not help but notice that every station is sponsored by a company. The sponsoring company gets logo space on the monorail maps and also gets to “take over” the actual station. Talk about maximizing advertising revenue! – but it actually makes better sense for the advertiser as it ensures more impact!!
